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case study

Mercedes amd gt s

october 2016

A prototype of the the user interface to customize the Mercedes AMG GT S for the basic user.


The significant challenge was to create a less technical car builder for non-advanced users in the car industry.

Mercedes AMG GT S UI picture


Certain limitations included the requirement of still incorporating certain packages that the Mercedes brand would offer to the users that was very technical.

Mercedes AMG GT S UI artboard


To solve the problem I organized the content into sections. The simple options were to be located on the left, while the more complex options would be on the left with an optional explanation of the feature in less technical terms for the user.

Mercedes AMG GT S UI artboard
Mercedes AMG GT S UI artboardMercedes AMG GT S UI artboard