Using Amazon as a customer, I felt as if there could be a better solution to incorporating more visual appeal to the products catching the attention of more customers.
Images that captivated the full screen would help entice the user into the product. Furthermore, a new font style and icon set would really help in modernizing the Amazon user interface.
With full screen advertisements on the Home page the user’s attention is directed towards these items that are featured by Amazon. If the user is not interested in the special products being advertised they have the opportunity to easily navigate the toolbar giving them access to Search products, view their shopping cart, and visit their Amazon profile.