As a visitor of the K-Swiss e-commerce platform, I was fascinated by the clean design style of their shoes. Yet, when looking at the design of the platform they use to sell their footwear, there is a big lag between the hip and modern design of the shoes and the website.
I chose to create a concept e-commerce app that would allow for the user to have a unique experience on their website, just like the experience the have wearing the shoes.
The goal was to add more large visual images appealing to the younger audience they tend to target. Their is also a more ordered and structured approach the user is guided through to find the shoe they are bound to love.