iPhone screenshot

September 2017

Tommy Hilfiger

At the time when I needed to purchase some desired products from Tommy Hilfiger I went to their website. Upon landing on the page I was greeted with many advertisements of new campaigns that seemed too big and took all of the screen space making it hard to navigate.

The first and primary goal was to improve the UX of the app to be sure the user was able to effortlessly navigate through the different products the brand had to offer. Establishing a cleaner UI would essentially further assist in a clean and ordered interface the user will experience.

I made a prominent hamburger menu and search feature available and fixed at all times to the upper part of the app. This way wherever the user is located they will always be able to re-navigate. Selecting a new font type and eliminating all unnecessary content better assisted in a clean organized manner of shopping for the customer.